Golf New Zealand

2020 - Current

Digital Marketing campaign:

Get Into Golf

I took on the exciting challenge of coordinating, planning, and collaborating with Augusto, a creative agency specialising in content production, to capture 36 captivating social media snippets for the "Get Into Golf" initiative, aimed at creating enjoyable and social experiences for adults new or returning to golf.

Recognising the power of visual storytelling, we understood the importance of creating engaging content that would resonate with our target audience. To bring our campaign to life, I worked closely with Augusto to develop a comprehensive content strategy that would showcase the influencers' stories and highlight the essence of the "Get Into Golf" initiative.

Together, we meticulously planned the production process, determining the key messages, locations, and visual elements that would effectively convey the enjoyment and social aspects of golf.

With a focus on authenticity, we worked closely with influential people in the media, including Toni Street, Israel Dagg, Liam Messam, others to capture their genuine experiences and emotions while engaging in golf-related activities. From their first swings to sharing laughter and camaraderie on the course, each snippet aimed to depict the enjoyment and social connections that golf offers.

Throughout the production process, I maintained close communication with the Augusto team, providing feedback and guidance to ensure that the snippets aligned with our campaign's objectives.

By strategically releasing these snippets across various social media platforms and the Golf New Zealand website, we successfully captured the attention of our target audience.

Through effective coordination, planning, and collaboration with Augusto, we were able to create an impactful visual narrative that complemented our influencer campaign and amplified the reach and impact of the "Get Into Golf" initiative.

Commercial Partnerships:

The U.S Open Giveaway with American Express

In my role at Golf New Zealand, I have worked closely with esteemed commercial partners such as American Express, Hyundai, Jennian Homes, and Titleist. Collaborating with these partners, I have played a key role in designing and executing successful commercial partnership activations. One notable example includes working alongside American Express and the U.S. Open to promote an exclusive all-expenses-paid trip to the U.S. Open held in Los Angeles. The primary objective of this campaign was to increase membership in the American Express Golf Club. We successfully generated significant interest and participation in the campaign through strategic marketing efforts and compelling promotional materials. Working closely with the Commercial Manager, I have also been responsible for delivering comprehensive post-campaign reports to our partners. These reports provide detailed insights into the campaign's performance, including reach, engagement, and the overall impact on membership growth. By working collaboratively and providing valuable data-driven insights, we have strengthened our relationships with our commercial partners and ensured the success of their partnership activations.

Tokoyo Olympic 2020 Campaign:

Lydia Ko & Ryan Fox

I had the privilege of collaborating with The Vacation Studio, a talented artist, to create a limited edition collection of merchandise to celebrate the remarkable achievements of Lydia Ko and Ryan Fox at the Tokyo 2020 Olympics. Together, we designed and produced a range of unique and high-quality merchandise items, including apparel, accessories, and collectibles, featuring custom artwork inspired by these exceptional athletes. The collection garnered significant attention and support from golf enthusiasts and fans of Lydia Ko and Ryan Fox worldwide. I am proud to share that our efforts resulted in a remarkable profit of $11,560 as of September 2021. These proceeds were dedicated to supporting 'Futures,' a program aimed at providing opportunities for young children to get involved in the game of golf.